FACT SHEET About Lumin Founded in 2003, Lumin is an intellectual collaborative of like-minded, independently-owned public relations firms dedicated to developing and providing next-generation communications solutions for mid-sized and large organizations around the world. The collaborative is composed of five leading mid-sized firms: CRT/tanaka, Conexión, DAVIES, Padilla Speer Beardsley and Peppercom. Lumin differs in principle and practice from traditional agency networks, which focus primarily on bringing together independent public relations firms that represent different geographic regions of the world. The collaborative will occupy a unique niche in the public relations industry. It will focus on sharing intellectual property and brainpower, and on developing products and services that address tough communications challenges in new ways. Bottom-line impact and a keen understanding of the business issues at the heart of a communications challenge will underscore all product development and consulting assignments. Lumin brings together the very best thinking and expertise in more than 11 core categories, including beauty/fashion, food/beverage, entertainment/ cultural, automotive, home furnishings, other consumer products, travel, healthcare, technology, and industrial/manufacturing; as well as experienced counsel in sports marketing/events, investor relations, crisis preparedness and management, cause-related marketing, media relations, sales research and training, corporate positioning, perception research and benchmarking, and reputation management, among other capabilities. When combined, Lumin offers an incredible pool of communications and marketing services that meet a wide variety of client needs. The collaborative consists of nearly 300 professionals in 11 offices throughout the U.S. and Europe. Below is detailed background information on the individual agencies that make up Lumin. About CRT/tanaka CRT is the largest PR firm based in the Southeast and the 18th largest independent PR firm in the United States. The agency has offices in Richmond, Va.; Los Angeles; New York; Charlotte, N.C.; and Norfolk, Va. The employee owned agency specializes in a variety of areas including: healthcare/health sciences, lifestyle marketing, corporate reputation, communications technology, business-to-business, consumer products marketing, crisis/issues management, media training, public affairs, research and strategic planning, and video production. CRT has been recognized as one of the top five "Best PR Agencies to Work for in America" three years in a row (Source: 2001, 2002 & 2003 Holmes Report) and has been named "One of Five Best Mid-sized and has been named "One of Five Best Mid-sized Report PR Firms in the U.S." (Source: 2000 & 2001 PRWeek). In 2002, CRT received PRWeek the prestigious PRWeek "Hi-Tech Campaign of the Year" and "Public Affairs Campaign of the Year" awards. The agency operates using nine "Shared Values" as guiding principles. More information about CRT is accessible on the agency's Web site at www.crt-tanaka.com. About DAVIES DAVIES is a strategic communications firm founded in 1983, offering public affairs, public relations, and crisis communication services. The firm’s client list includes HCA, Tenet Healthcare, Sisters of Charity of Leavenworth Health System, ExxonMobil, ChevronTexaco, BP ARCO, The Grupe Company, Del Webb, Centex Homes, Lennar Communities, Home Depot, Sprint, GTE Wireless, AT&T Wireless, Hyatt Development Corporation, Ty Warner Hotels and Resorts, and dozens of others. DAVIES and its sister agency The Blaze Company employ 39 professionals working from three offices in Los Angeles, Sacramento and Santa Barbara. The firm can be found on the web at: www.daviescommunications.com. About Padilla Speer Beardsley (PSB) Padilla Speer Beardsley is an employee-owned, multi-specialty mid-sized public relations consulting firm headquartered in Minneapolis, with an office in New York. It is a founding partner of the Worldcom Public Relations Group, a consortium of 100 independently-owned partner firms with offices in 120 markets in 35 countries. PSB applies its core practices of marketing communications, corporate and investor relations, public affairs and employee communications to clients in six industry segments. Dedicated service areas include research, interactive, media relations, specialty writing, and litigation and critical issues communications. PSB is known for its fierce commitment to client satisfaction and long-term client relationships. Among its state and national awards are a 2001 PRSA Silver Anvil, a 2001 Gold SABRE and a 2001 Silver SABRE. The company's Web site is www.psbpr.com. About Peppercom Peppercom, Inc. is a mid-sized independent, strategic communications firm based in New York with offices in San Francisco, Chicago and London. Its business approach to strategic communications drives new opportunities for clients. The agency has won eight CIPRAs, three Silver Anvils and four Big Apple Awards in the last three years. Most recently, Peppercom was nominated in two different categories for PRSA's Big Apple Awards and was a finalist in the Best New Product or Service category for its Sales Positioning service offering in the first-ever American Business Awards. The agency's core areas of concentration include: financial, business-to-business, crisis, corporate and technology. In addition to providing innovative public relations, Peppercom is known for its Sales PositioningSM and proprietary crisis management program, CrisisRxSM, as well as its pioneering role in the CyberCrisisNetworkSM. Information about the agency and its unique service offerings may be found at www.peppercom.com. Board of Directors: Mark Raper and Mike Mulvihill (Carter Ryley Thomas) Lynn Casey and Matt Kucharski (Padilla Speer Beardsley) Patrice Tanaka and Ellen LaNicca (Patrice Tanaka & Company, Inc.) Steve Cody and Ed Moed (Peppercom) Consultant: Darryl Salerno		four leading mid-sized firms best thinking and expertise in more than 11 core categories nearly 300 professionals 11 offices throughout the U.S. and Europe Board of Directors Carter Ryley Thomas Mark Raper Mike Mulvihill Padilla Speer Beardsley Lynn Casey Matt Kucharski Patrice Tanaka & Company, Inc. Patrice Tanaka Ellen LaNicca Peppercom Steve Cody Ed Moed Consultant Darryl Salerno contact us | site map