Lumin Collaborative
Launches Business Illuminated(SM)
Newly Formed PR R&D Lab Unveils MBA-program Overview Course for Its 2004 Class
of Lumin Staff Members
New York City, (January 12, 2004) – Lumin Collaborative LLC (www.LuminLLC.com)
unveiled this week its signature intra-agency professional development program
entitled Business Illuminated(SM), scheduled to kick off January 14, 2004. Business
Illuminated, a three-month-long immersion class for 50 Lumin partner staff members
of various levels, will provide an overview of the concepts and strategic highlights
typically found in an MBA program.
Guest instructors hand selected from the business world and academia will lecture
throughout the Business Illuminated course. The instructors are positioned as
subject matter experts on one of the key topics of the course, and their instruction
will include a mix of real-business case studies and textbook theory.
The program kicks off in January with an overview and first seminar on Economics
featuring guest luminary Donald Saari, distinguished professor of economics at
the University of California at Irvine. The second session focuses on Marketing
and Branding and features guest lecturer and UCLA Anderson School of Business
alumnus Sterling Lanier, principal of Dig Marketing, a Southern California-based
strategic marketing consultancy.
“The goal of Business Illuminated is to provide those among our staff who don’t
already have an MBA with an overview and basic understanding of the key concepts
and principles within an MBA program,” said Lynn Casey, CEO of Padilla Speer Beardsley,
Lumin Board member and co-creator of the Business Illuminated program.
Lumin Announces Business Illuminated(SM)
The Business Illuminated curriculum features focused subject matter organized
in a fashion similar to a university program, albeit significantly more accelerated.
Some of the course topics include: Marketing; Human Resources and Operations Management;
Accounting and Finance; Economics; Technology Management; Business Policy and
Ethics; Strategic Planning and Quantitative Analysis; and Communication as a Competitive
Strategy for Business.
“We expect that the graduates of Business Illuminated will be better equipped
to understand and contribute to the overall business objectives of our clients,
regardless of the clients’ business plan or industry,” said Mark Raper, CEO of
Carter Ryley Thomas and Lumin Board Chairman. “When all our staff has been trained,
we will all be conversant in the language and overarching strategy of business.”
Business Illuminated will be held two times in 2004 and will accommodate more
than 100 Lumin staff members its first year.
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About Lumin
Founded in 2003, Lumin is an intellectual collaborative and public relations R&D
lab comprising five like-minded, independent PR firms. Lumin is dedicated to developing
and providing next-generation communications solutions for mid-to large-size companies
around the world. Lumin features several of the nation’s leading mid-sized firms,
including: Carter Ryley Thomas, Padilla Speer Beardsley, PainePR, Patrice Tanaka
& Company, Inc., and Peppercom. The collaborative features nearly 300 professionals
in 11 offices throughout the United States and Europe. The Lumin Board of Directors
includes Mark Raper and Mike Mulvihill from Carter Ryley Thomas, Lynn Casey and
Matt Kucharski from Padilla Speer Beardsley, David Paine and Daryl McCullough
from PainePR, Patrice Tanaka and Ellen LaNicca Albanese from Patrice Tanaka &
Company, Inc. and Steve Cody and Ed Moed from Peppercom. Additional information
is available at www.luminllc.com.
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